It Is.

Introducing the LC9™, a lightweight, compact 9mm pistol for discreet carry by law abiding citizens, or a full-power, no-compromise backup for off-duty law enforcement officers. This highly requested pistol was developed through Ruger's Voice of the Customer program and incorporates the features and rugged reliability desired by Ruger customers.

"On the heels of the overwhelming and on-going success of the LCP®, customers repeatedly requested a lightweight, compact 9mm pistol. Frankly, they wanted an LCP chambered in 9mm" said Ruger CEO Michael Fifer. "Delivering an American-made, compact 9mm that provides the same legendary Ruger reliability as the award-winning LCP, LCR® and SR9® became our focus. Meeting customer expectations is our goal and key to Ruger's continuing success," Fifer continued.

The LC9 is a double-action-only, hammer-fired, locked-breech pistol with a smooth trigger pull. Control and confident handling of the Ruger LC9 are accomplished through reduced recoil and aggressive frame checkering for a positive grip in all conditions. The Ruger LC9 features smooth "melted" edges for ease of holstering, carrying and drawing. 

As I mentioned before, it's nice to see more options out there.  The next ground breaking must have gun of the decade? Doubtful.  Kel-tec already has a couple similarly sized 9x19s, one of which has a double stack mag for a few more rounds.  Then again, the new Ruger has dovetailed sights, so (in theory) you'll be able to drop in some night sights, which is a great idea to me, and a finger extension mag included with the gun is a nice touch.

I guess I'm just let down by the amount of hype Ruger put out on this one.

What I'm really waiting for is some side to side comparisons with similar guns, as well as next to the LCP.  I'd much prefer a 9mm to a .380acp for carry, so I am interested, and I have a feeling CCW will be an option before the end of the year in these parts.